I'm a designer. I help the makers of interactive, sensory and AI technology turn what their hardware can do into experiences people love, and land it in real Scandinavian spaces. The part that doesn't come from a catalogue: deciding what's worth building for this guest, this space, this budget.
I'm Matt, founder of Plusfun. 25 years in design and product, 13 of them at Microsoft, shaping AI and product design for tools used by tens of millions of people.
Led the design of features that keep people in the flow of their work as they move across Microsoft's Office ecosystem: the content feeds in Delve, Viva Connections, Edge, and Microsoft 365 that surface what matters without forcing app-to-app context switching. Tens of millions of users.Holder of design patents in cross-application content surfacing.
→Same job in a venue: the guest moves through one continuous experience, not a stitched-together set of demos they have to re-orient to at every stop.
Helped shape Microsoft's AI design: early knowledge graph through Copilot.
→So the AI in your product earns its place in the guest experience, not bolted on because the category expects it.
Ran pass / fail experience reviews before products shipped.
→So your product gets a guest-experience read before it ships, the in-house function most engineering teams don't have.
Built a design-led culture inside an engineering org.
→So an engineering-led shop builds for the guest's experience, not just whether it works. I've turned that culture around before.
Cutting-edge interactive tech is built for theme-park budgets. I take what's possible at that scale and make it real for spaces that could never access it raw.
A guest-experience read on your product, concept, or install before it ships: friction surfaced, the honest "is this something to be proud of" call. The function your engineering team doesn't have in-house. Built on years of doing exactly this at Microsoft scale.
The 90-day strategy I run for the operators your tech ends up in: where AI and design genuinely lift the experience, plus a build / buy / skip roadmap. It's why I can advocate your work to the buyers it's right for.
You bring the build: hardware, software, lighting, sound, fabrication. I bring the point of view that holds it together: deciding what's worth making, then pulling in the right specialists for each project, so the result reads as one experience, not a pile of parts.
Concept
Joy built for every body in the room. Belonging, not a compliance box.
Concept
The same four walls: now they respond, remember, and draw people in.
Concept
A parent who can finally exhale. The kids are free, the space holds them. No app, no leash.
Concept
History you walk into, not past. Alive around you, not pinned in a display case.
Concept
A room full of people present together, phones forgotten. The rarest thing a space can earn.
Concept scenes: what these capabilities can make possible, not delivered projects.